Ecommerce strategy for brands where the details matter.
Innovation meets experience.
Ecommerce strategy for brands where the details matter.
Innovintage Consulting helps food, beverage, THC, non-alch, alcohol, CPG, and specialty retail brands turn ecommerce into a stronger growth channel.
Founded by Zach Ratner, Innovintage sits between strategy and execution, helping brands clarify priorities, improve customer journeys, coordinate vendors, and build digital systems that are easier to manage and built to scale.
The name reflects the way we work: innovative thinking paired with proven fundamentals.
For complex commerce categories, ecommerce is not just a website. It is the full system behind the customer experience: product data, retention, CRM, SMS, loyalty, inventory, wholesale workflows, reporting, and operations.
Innovintage helps connect those pieces into a clearer path for growth.
Founder-Led Ecommerce Support
Innovintage Consulting is led by Zach Ratner, an ecommerce and digital strategy operator with hands-on experience across beverage retail, B2B ecommerce, loyalty, SMS marketing, product data, platform planning, and digital operations.
Zach works closely with teams that need senior-level ecommerce thinking without adding a full internal department. His role is to help brands clarify priorities, translate business needs into action, coordinate vendors, and move digital work forward.
With a career at the forefront of e-commerce and digital marketing, leveraging 10+ years in ecommerce and digital marketing, we ensure our clients excel in B2C/B2B e-commerce, adapting traditional expertise to modern platforms. Zach’s leadership has shaped robust digital campaigns and driven e-commerce success.
Innovintage is designed for brands that need more than a deck, but do not need another generic agency. The work sits between strategy and execution, helping teams make better decisions and turn digital opportunities into real progress.
What We Believe
Ecommerce works best when the whole system is connected.
Strategy Should Lead to Action
A good roadmap is only useful if it helps teams make decisions, prioritize work, and execute. Innovintage focuses on practical strategy that can actually move forward.
Operations Shape Customer Experience
Product data, inventory, fulfillment, wholesale workflows, platform limitations, reporting, and internal processes all affect what the customer sees.
Growth Is More Than Acquisition
Traffic matters, but repeat purchase, customer retention, product education, lifecycle marketing, and loyalty often create the more durable growth opportunity.
Complex Categories Need Better Thinking
Food, beverage, alcohol, THC, non-alch, and CPG brands face ecommerce challenges that generalist agencies often overlook. The details matter.
How We Help Section
Where Innovintage fits.
Innovintage works with brands that have momentum, but need clearer systems, stronger strategy, and better execution.
Ecommerce Growth Strategy
We help brands identify what is holding ecommerce back and build a practical roadmap for conversion, retention, merchandising, and digital growth.
B2B & Wholesale Ecommerce
We help retailers, distributors, and brands modernize wholesale ordering, account workflows, pricing complexity, and digital customer experience.
Retention Marketing & CRM
We help improve customer relationships through email, SMS, lifecycle flows, segmentation, loyalty strategy, and post-purchase communication.
Digital Operations
We help connect the systems behind growth, including ecommerce platforms, CRM, SMS, loyalty, product data, reporting, vendors, and internal workflows.
Who We Work With
Built for modern food, beverage, and CPG teams.
Innovintage works with brands and retailers operating in categories where ecommerce requires more than a standard playbook.
Innovintage works with brands and retailers operating in categories where ecommerce requires more than a standard playbook.
Industries include:
Wine, spirits, and beer retailers
Alcohol beverage brands
Non-alcoholic beverage brands
THC and hemp beverage brands
Food and specialty CPG brands
Emerging DTC brands
Wholesale and distribution businesses
Specialty retail operators
Not just strategy. Not just execution.
Most agencies focus on the visible parts of ecommerce: design, ads, creative, or development.
Most consultants focus on recommendations.
Innovintage focuses on the space between: the strategy, systems, customer journey, vendor coordination, and operational details that determine whether ecommerce can actually scale.
That means helping teams answer questions like:
What should we fix first?
Which tools or vendors actually fit our business?
Where is the customer journey breaking down?
How do we improve retention without adding complexity?
How do we modernize ecommerce without disrupting operations?
How do we turn digital priorities into a manageable roadmap?
Ready to build a clearer ecommerce growth path?
Whether you are improving a DTC store, modernizing wholesale ordering, launching retention marketing, cleaning up product data, or trying to make ecommerce a stronger part of the business, Innovintage can help.