Built for brands where ecommerce gets complicated.
Innovintage Consulting works with food, beverage, alcohol, THC, non-alch, CPG, and specialty retail brands that need more than a good-looking website.
Ecommerce is different in complex categories.
Food, beverage, alcohol, THC, non-alch, and CPG brands face ecommerce challenges that general agencies often miss.
Your digital business may need to account for inventory, age-gating, compliance-sensitive promotions, wholesale pricing, subscription limitations, multi-location fulfillment, customer segmentation, loyalty, product education, and repeat purchase behavior.
Innovintage helps brands turn that complexity into a practical ecommerce strategy built around real business needs.
Who We Work With
Wine, Spirits & Beer Retailers
Wine, spirits, and beer retailers need ecommerce systems that work across online ordering, in-store operations, inventory, loyalty, promotions, and customer communication.
Innovintage helps beverage retailers improve digital ordering experiences, clean up product data, support loyalty and retention, and create more organized ecommerce operations.
Common needs:
Ecommerce roadmap planning
Product data and digital shelf cleanup
Loyalty and SMS strategy
Multi-location inventory considerations
B2B and wholesale ordering support
Vendor and platform coordination
Emerging DTC Brands
Early-stage DTC brands often have strong products, strong branding, and early traction, but need a more structured digital growth engine.
Innovintage helps emerging brands clarify what to fix first, improve ecommerce fundamentals, build stronger retention systems, and create a roadmap that supports sustainable growth.
Common needs:
Ecommerce growth audit
Website conversion review
Email and SMS foundation
Customer journey mapping
Analytics and reporting setup
30, 60, and 90-day roadmap planning
Alcohol & Non-Alcoholic Bev Brands
Alcohol and non-alcoholic beverage brands need more than product awareness. They need ecommerce journeys that educate customers, support discovery, and encourage repeat purchase.
Innovintage helps beverage brands improve product positioning, retention strategy, lifecycle marketing, online merchandising, and digital growth planning across DTC, retail, and wholesale channels.
Common needs:
Website and customer journey review
Email and SMS lifecycle planning
Product page and collection strategy
Retention and repeat purchase campaigns
Channel strategy across DTC and wholesale
Brand-to-commerce positioning
THC & Hemp Beverage Brands
THC and hemp beverage brands operate in a fast-moving category where ecommerce, compliance, customer trust, education, and retention all need to work together.
Innovintage helps restricted-category brands build clearer digital experiences, improve customer communication, and navigate platform limitations with practical ecommerce and retention strategy.
Common needs:
Age-gating and customer journey planning
Compliance-aware promotion strategy
Email and SMS retention planning
Product education and merchandising
Platform and vendor evaluation
DTC and retail growth strategy
Wholesale & Distribution Businesses
Wholesale and distribution ecommerce can quickly become messy when account pricing, order minimums, inventory, fulfillment, sales reps, and customer approvals are handled across disconnected systems.
Innovintage helps wholesale teams modernize ordering without losing the operational details that keep the business running.
Common needs:
B2B ecommerce strategy
Wholesale ordering workflow review
Account pricing and approval planning
Sales team process alignment
Inventory and fulfillment considerations
Platform and implementation roadmap
Food & Specialty CPG Brands
Food and specialty CPG brands need ecommerce systems that make products easy to understand, easy to buy, and easy to come back for.
Innovintage helps brands improve product storytelling, site structure, merchandising, retention, subscriptions, bundles, and post-purchase communication.
Common needs:
Product page optimization
Bundle and assortment strategy
Subscription and replenishment planning
Retention marketing
Customer education flows
Digital merchandising improvements
Tailored to Your Business
Built for regulated, operationally complex, and repeat-purchase categories.
Most ecommerce advice is built for simple DTC brands. Innovintage is built for brands where the details matter.
Product Data
Clearer product information, better filters, cleaner collections, stronger merchandising, and a digital shelf that helps customers make decisions.
Retention
Email, SMS, loyalty, replenishment, winback, segmentation, and lifecycle strategy designed to turn one-time buyers into repeat customers.
Growth
A practical roadmap that connects customer experience, marketing, systems, and execution instead of treating ecommerce as a standalone website.
The problems we help solve.
Your ecommerce site is live, but not performing.
We identify the friction points holding back conversion, retention, product discovery, and repeat purchase.
Your customer journey is disconnected.
We connect website experience, email, SMS, loyalty, product education, and post-purchase communication into a stronger lifecycle.
Your digital operations are too manual.
Your wholesale process needs structure.
Your category has added complexity.
Your team needs leadership before headcount.
We help reduce scattered workflows across spreadsheets, vendors, platforms, product data, reporting, and internal teams.
We help map B2B ordering, account workflows, pricing logic, inventory visibility, and sales team needs.
We help brands think through age-gating, compliance-sensitive offers, restricted-platform limitations, and customer trust.
We provide senior ecommerce strategy and execution support without forcing a full-time internal hire.