Case Study 1 - Alcohol Beverage Retail
Modernizing ecommerce and digital operations for a complex beverage retail environment.
A multi-location beverage retailer needed support across several connected digital priorities: ecommerce, loyalty, SMS, product data, B2B ordering, delivery, platform planning, and internal operations.
The challenge was not a single website issue. It was a full digital ecosystem that needed clearer priorities, stronger coordination, and better execution across teams and vendors.
Challenge
The retailer had multiple ecommerce and operational initiatives moving at once, but many were dependent on different teams, vendors, systems, and business units.
Key challenges included:
Complex product data and digital merchandising needs
B2B ordering and wholesale customer experience gaps
Loyalty and SMS program planning
Ecommerce platform and vendor coordination
Internal alignment across marketing, IT, operations, finance, legal, stores, and leadership
A need for clearer executive reporting and roadmap visibility
Innovintage Approach
Innovintage helped bring structure to the roadmap by translating business needs into actionable ecommerce priorities.
Work included:
B2B ecommerce strategy and roadmap planning
Product data and digital shelf improvement recommendations
Loyalty and SMS program planning
Vendor evaluation and coordination
Ecommerce, delivery, CRM, and platform workflow support
Executive updates, internal documentation, and cross-functional project management
Result
The work helped create a clearer digital roadmap, stronger internal alignment, and more coordinated execution across ecommerce, marketing, operations, finance, legal, IT, stores, and vendor partners.
“Innovintage helped us bring structure to a complicated digital roadmap across ecommerce, loyalty, product data, and internal operations. What stood out was the ability to understand the realities of beverage retail, then turn that complexity into clear priorities and forward movement.”